Data Appending and Enhancement Services
In today’s competitive marketplace, the most successful organizations are those that have the most information. Our data enhancement services are designed to ultimately increase the value of your data and allow you to:
- Fill the gaps in your database
- Add data to gain a better understanding of your customers and prospects
- Fine-tune your marketing and customer service efforts
Telematch provides a range of data appending and data enhancement options for both consumer and business listings. Based on specific segments of a listing --name, address and telephone number--we can enhance your data by appending missing pieces of data for more accurate and complete records.
Data Appending Services:
- Using the telco-sourced “Premium” database and/or the compiled databases, and other database sources we offer:
- Reversematch – Reverse Appending – appends name and address data using an area code and phone number as the search criteria
- Addressmatch – -appends name and telephone data using a street address and Zip Code as the search criteria
- Area Code Appending
- ZIP and ZIP+4 Appending
Data Enhancement Services:
- Using compiled data sources, we provide data overlays for your consumer and business files:
- Demographic Data – gain greater knowledge of who your customers are and target prospects with similar characteristics by selecting from more than 350 data elements based on census, household, lifestyle and consumer respondent data
- Firmographic Data – add company-specific data to your business lists with Standard Industrial Classification Codes (SIC), Contact Name, Title, Employee Size, Sales Volume and other business data elements
- Maintaining an up-to-date and “clean” database is essential for remaining compliant with federal and state regulations and removing invalid data from your database.
To assist you, we offer a range of suppression processing services:
- Suppression Data – Removes or flags Do-Not-Call (DNC), Do-Not-Mail , and other non-callable and non-mailable records found on your marketing database.
- DNC Processing:
- FTC’s National DNC Registry
- State DNC Files
- Direct Marketing Association’s (DMA’s) Telephone Preference Service (TPS) and Mail Preference Service (MPS)
- Additional Suppression Processing:
- Wireless Block Identifier
- Wireless Ported Numbers
- Disconnect Data
- Prison Files
- Maintenance of Customers’ Internal DNC Files
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